Did Not Choose Wisely He Chose Poorly

DNCW Did Not Brand Wisely

When Kraft launched a spin-off of their uniquely Australian Vegemite spread, they turned to consumers for a name… and it was dropped four days later. Last week another name was announced, can Kraft make it right this time?

Has anyone actually ever had Vegemite? Does having tried it make adding Cream Cheese to it sound less gross? Let us know in the comments.

Find out both horrible new name choices at idsgn: Crowdsourced branding, a disaster for Kraft?

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